Based in İzmir · E-Commerce & Brand Development
From İzmir to Türkiye, modern e-commerce.
Onway Shopping is a trading company that manages every link of the e-commerce chain under one roof, from product development to logistics. Today we are growing in cosmetics with Zyó Cosmetics. We don't limit ourselves to a single category; we are a company open to growth.
About Us
From product idea to the customer's door, under one roof.
Onway Shopping is a marketing and trading company based in Menemen, İzmir. We create our own brands and manage the entire process ourselves, from sourcing and marketing to sales and delivery.
We operate both channels of modern e-commerce together: our brands' own online stores and Trendyol, Türkiye's largest marketplace. This integrated structure lets us control product quality, pricing and the customer experience end to end.
Today our focus is Zyó Cosmetics, our clean beauty brand. Our model, however, is category-independent: wherever the right opportunity arises, a new Onway brand can be built on the same infrastructure. We are a company open to growth; we set no category limits.
- Headquarters
- Menemen / İzmir
- Expertise
- E-Commerce & Brand Development
- Model
- D2C E-Commerce + Marketplace
- Active Category
- Cosmetics & Personal Care
- Our Brand
- Zyó Cosmetics
Our Categories
Our Capabilities
Everything a brand needs, in-house.
We manage all six areas below with our own team, under one roof, without handing them off to outside agencies.
Brand Development
From naming to packaging, identity to brand voice: we design the brand from scratch and manage its trademark process and positioning.
Product & Sourcing
Market research, formulation and supplier selection, quality control and stock planning start and end with us.
E-Commerce Operations
We build and run our own online stores: infrastructure, payments, campaigns and order management included.
Marketplace Management
We manage marketplace storefronts, pricing and customer questions daily, first and foremost on Trendyol.
Digital Marketing & Content
We grow the brand's voice through social media, content production and influencer collaborations.
Logistics & Customer Experience
From warehouse to carrier, returns to support: we stand behind the brand after delivery too.
How We Work
From idea to brand in four steps.
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01
Idea & Product
Market research, product development, supplier selection and price architecture.
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02
Brand & Identity
Naming, packaging, visual identity and brand voice; trademark processes.
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03
Launch & Sales
Launch through its own store and marketplace storefront; campaign planning.
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04
Operations & Growth
Stock, logistics and customer experience; continuous, data-driven scaling.
Our Brand
zyó
Clean Beauty · Skincare
“A minimalist, high-impact skincare experience that unites natural ingredients with modern science.”
Zyó creates transparent formulas that protect the skin's natural balance. From intensive moisturizing serums to clarifying toners, the collection pairs quality with simplicity.
Promotion: Buy 3, Pay for 2 · at zyocosmetics.com
Featured Products
Highlights from the Zyó collection.
All products are available at our own store, zyocosmetics.com, and at our official Trendyol store.
Routine Wizard
Find your skincare routine in 30 seconds.
Answer three quick questions and we'll build a step-by-step Zyó routine that fits your skin.
Our Values
Why Onway Shopping?
Trustworthy Products
Dermatologically tested, vegan formulas. Transparency in ingredients, honesty on the label.
Sustainability
Ingredient and production choices that respect the natural balance; a brand mindset built for the long term.
Customer Satisfaction
Because we manage every step ourselves, from pre-sale to post-delivery, we own the responsibility too.
Fast Delivery
With our own operations and marketplace integration, orders ship without delay.
Under the Onway Umbrella
Four Companies, Two Brands
Our companies in Türkiye and Germany and their strong brands: all working to a single Onway standard.
Our Companies
Onway Logistics
Full and partial loads, import and export operations on the Türkiye–Europe corridor. Our parent company, running its own fleet and operations.
Explore Services (opens in a new tab) Germany · Group CompanyOnway Logistics GmbH
Our Germany-based group company: the local network and delivery strength of our European operations.
onwaylogistics.de (opens in a new tab) Real EstateOnway Property
The real estate arm of the Onway family. Visit the website for projects and details.
onwayproperty.com (opens in a new tab)Onway Shopping
The group's e-commerce company, selling under the Zyó Cosmetics brand. It builds its own brands and grows them end to end.
You are hereOur Brands
Onway Fulfillment
Warehousing, stock, packing, dispatch and returns management for e-commerce and brand owners. Your brand sells, Onway runs the operation.
Fulfillment Page (opens in a new tab) An Onway Shopping Brand · CosmeticsZyó Cosmetics
Our cosmetics-focused e-commerce brand: on sale via Trendyol and zyocosmetics.com.
zyocosmetics.com (opens in a new tab)Open to Growth
Whatever the next category is, our infrastructure is ready.
We don't confine ourselves to a single sector. Wherever the right product and the right partnership arise, Onway Shopping builds a new brand there: same team, same infrastructure, same care.
Get in TouchSales Channels
Reach us anywhere.
Frequently Asked Questions
Good to know.
Where can I buy Zyó products?
Zyó products are sold through our own online store, zyocosmetics.com (opens in a new tab), and our official store on Trendyol.
Do you offer wholesale or dealership?
We evaluate partnership and wholesale requests. Simply call the phone number in the contact section; we aim to respond the same day.
Are your products vegan and tested?
Zyó formulas are vegan and dermatologically tested; they are developed on clean beauty principles to protect the skin's natural balance.
Are you open to new categories and brand partnerships?
Yes. We don't limit ourselves to a single category; with the right product and the right partnership, we can bring a new brand to life on the same infrastructure.
How do delivery and returns work?
Orders are prepared by our own operations team and shipped with contracted carriers. Returns and withdrawal rights are handled through the store of purchase, in line with distance selling regulations.
Contact
Let's work together.
Reach out for partnerships, wholesale and brand collaborations; we aim to respond the same day.
- Company Onway Shopping Pazarlama Ticaret Limited Şirketi
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Address
Mermerli Mah. Çanakkale Asfaltı Cad. No: 482/A
Menemen / İzmir, Türkiye
Open in Maps (opens in a new tab) - Phone +90 507 490 01 24
- WhatsApp Message us on WhatsApp (opens in a new tab)
- Hours Monday – Saturday · 09:00 – 18:00 (GMT+3)
- Web zyocosmetics.com (opens in a new tab)
- Social @onwayshopping.tr — Instagram (opens in a new tab) · LinkedIn (opens in a new tab)